To be the strategic partner for every efficient farmer, making their lives easier and satisfying all their needs. To be an effective liaison between the farmer and all end users of grains.

We believe that our primary responsibility is to our customers who use our products and services. Satisfying their needs, we must guarantee that all our products are of the highest quality. We must always strive to reduce our costs so as to keep our products affordable. We must constantly innovate in order to better meet the needs of the people. Customers' orders must be serviced swiftly and efficiently. All our distributors and suppliers must be able to make a reasonable profit.

We are responsible to all our employees, to the men and women who work in all of our businesses. Every one of them must be considered as an individual. We have to treat them with respect and recognize their worth. They must have a sense of security in their jobs. Compensation must be just and based on the amount of work put in and the results achieved. All work places are to be clean, organized and safe. Employees must feel free to comment or make complaints. There must be equal opportunity for development and advancement for those who work hard and are qualified. Underachievers must be let go promptly in order to prevent the demotivation and hindrance of their colleagues. We must find, develop and promote competent management from within and their actions must just and ethical.

We are responsible to the communities in which we work and live and to whole world. We must be excellent citizens and promote good causes, support charities and pay all our taxes. We must promote civic improvement and strive for better nourishment and education. We must care for the assets we are privileged to use, protecting the environment and earth's limited natural resources.


Our last responsibility is to our stockholders. Business must make a reasonable and stable profit. We must experiment with new ideas. Research must be carried out and new products and services developed ahead of the competition. We have to invest in new assets, build new factories and constantly invest in the betterment of our technology. Reserves must be created for times of need. If we operate according to these principles, the stockholders will realize a fair return.